Quick answer
OEM means WOTILE produces peel and stick tiles to your specification – your pattern, size, backing and packaging, under your brand. ODM means you take our in-house designs and private-label or adapt them, at lower development cost. OEM suits buyers with a defined product; ODM suits buyers who want speed to market. Both are CE/SGS certified and ship FOB Shenzhen.
OEM means WOTILE produces peel and stick tiles to your specification – your pattern, size, backing and packaging, under your brand. ODM means you take our in-house designs and private-label or adapt them, at lower development cost. OEM suits buyers with a defined product; ODM suits buyers who want speed to market. Both are CE/SGS certified and ship FOB Shenzhen.
OEM: Produce to Your Specification
In OEM, you own the design input. You provide the pattern, dimensions, material (PVC, PET or PU gel), adhesive backing, and packaging; WOTILE manufactures to that spec and applies your brand. This is best when you have a validated product or a retail format that demands a specific look and performance.
ODM: Take Our Design, Make It Yours
In ODM, you start from WOTILE’s existing catalogue or co-developed patterns and apply your brand, logo and packaging. Development cost and lead time are lower because the engineering already exists. ODM is the fast lane to market for distributors and retailers entering the tile category without an R&D team.
Cost and MOQ Differences
OEM carries sampling and tooling fees per project, with MOQ typically 50-100 m² per design. ODM scales with the chosen design and usually needs less upfront cost. We will quote both paths side by side so you can compare landed cost against speed.
Lead Times
OEM lead time includes proofing, tooling and first-article approval before mass production. ODM skips most of that, moving from sample to bulk faster. Both depend on order volume and peak-season load at the Shenzhen factory.
Brand and Packaging Control
Under either model you supply the brand assets and packaging artwork. We handle production, QC and certification. For private-label programs this means you go to market under your name while we stay the manufacturing backbone.
Which Should You Choose
Choose OEM if you have a spec and want a differentiated product. Choose ODM if you want to launch fast with proven designs. Many buyers start ODM, then migrate specific winners to OEM once demand is confirmed.
Frequently Asked Questions
What is the difference between OEM and ODM?
OEM produces to your spec (pattern, size, backing, packaging). ODM uses our in-house designs that you private-label or adapt.
Which has lower development cost?
ODM is lower cost and faster because the design engineering already exists; OEM adds sampling and tooling per project.
What is the typical MOQ?
Custom OEM/ODM runs typically start at 50-100 m² per design; stock ODM designs may have no minimum.
Who supplies the packaging?
You supply brand and packaging artwork; WOTILE handles production, QC and CE/SGS certification.
Can I start with ODM and move to OEM?
Yes. Many buyers launch on ODM designs, then shift proven winners to OEM once volume justifies tooling.
Are both models certified?
Yes. OEM and ODM output is CE/SGS certified, with factory audit and third-party inspection support.